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eBazar

A product review flow that people actually finish

RoleProduct Designer · ToolsFigma · Year2024

The five screens of the eBazar review flow, from the post-purchase notification through to the confirmation screen. — The whole flow in five screens: notification, My Orders, the review form, the detailed rating, and the confirmation.

Context

Reviews are the thing shoppers trust most and the thing they are least willing to write. eBazar is a self-directed project where I redesigned the post-purchase review experience end to end, from the prompt that arrives when the parcel does to the reward that lands when the review is submitted.

The brief I set myself was to make reviewing feel like a thirty-second job rather than a chore, without letting the incentive turn the ratings into noise.

The flow

Four steps, each one designed to hand the user to the next with as little friction as possible.

Step one: a lock screen notification reading 'Your Striped Clash Tee arrived — tell us what you think! Earn 50 points by leaving a review.' — Step 1: the ask arrives when the product does, and says what it is worth.

Step two: the My Orders screen with a Review tab, showing the purchased item with a Rate & Review button. — Step 2: a second way in, for everyone who swiped the notification away.

Step three: the review form with a star rating that expands into product quality, seller service and shipping service, a text field, photo upload, and a toggle for posting anonymously. — Step 3: rating, writing, photos and the anonymity toggle, on one screen.

Step four: two confirmation screens side by side: one without a coin reward where only a rating was given, one showing 50 coins earned for a written review. — Step 4: the confirmation differs depending on what the user actually gave.

Why it is built this way

The prompt fires when the order is marked received, while the product is still in the user's hands, and it names the item and the reward in one line. Notifications get dismissed, so the same review also waits in My Orders with the thumbnail, size and price attached. Rating comes first and writing is optional: five taps on a star row is never blocked behind a text field, and submit activates as soon as a rating exists, whether or not anything is written. The score splits into product quality, seller service and shipping, because a late delivery and a bad t-shirt are different complaints. Posting anonymously sits in the form rather than buried in settings, since honest criticism is easier to give unattributed. Coins go to written reviews only, as paying for stars would fill the catalogue with five-star noise. And the photo field states the formats and the three-file limit before anything is picked.

Three states of the review form: empty with an inactive submit button, an overall rating given and the submit button now active, and the overall rating expanded into product quality, seller service and shipping service. — The form's states: the submit button earns its colour only once there is something to submit.

What I would look at next

This is a concept piece, so the obvious gap is evidence. The two things I would want numbers on are whether the split ratings get filled in or skipped, and whether the coin reward changes review volume without changing the average score. The second one is the risk: an incentive that moves ratings is worse than no incentive at all.

See it in Figma

Try the clickable prototype, or read the full presentation with every screen and the flow between them.

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